Odoo 18 E-commerce UX Improvements: 7 Ultimate Tips

The latest Odoo 18 E-commerce UX improvements are here, and they represent a monumental leap forward in creating a seamless, intuitive, and high-converting online shopping experience. Following the release highlights from versions 18.1, 18.2, and 18.3, Odoo has introduced a suite of powerful enhancements specifically designed to refine the customer journey, boost navigation, and ultimately drive more sales. Consequently, this guide provides a step-by-step tutorial on how you can leverage these incredible new features. We will explore everything from advanced attribute management to dynamic product pages, giving you the knowledge to transform your e-commerce platform.

Boosting Discovery with Superior Attribute Management

One of the most significant Odoo 18 E-commerce UX improvements involves a complete overhaul of how customers interact with product filters. Previously, a long list of attributes could overwhelm shoppers. Now, however, Odoo introduces a smarter, cleaner interface to simplify navigation and help customers find what they need with remarkable speed.

Step-by-Step: Activating Smarter Attribute Filters

Improving the user experience on your category pages is now easier than ever, as these updates are designed to prevent clutter and guide the user effectively.

1. Automatic Attribute Collapsing: First, Odoo now automatically helps you manage screen real estate. If a category has more than four attribute types, the system will automatically collapse them. As a result, users see a tidy, organized list and can simply click to expand the attributes they are interested in. This is a simple but effective UX enhancement.

2. Smart Value Display: Furthermore, Odoo cleans up the values within each attribute. If an attribute has more than eight values (for example, eight different colors), Odoo initially shows only the first eight, followed by a “See More” button. Consequently, users who need more options can access them without cluttering the view for everyone else.

3. Introducing the Search Bar for Attributes: Perhaps the most powerful attribute update is the new search functionality. For any attribute with more than 20 values, a search bar now automatically appears. For instance, customers can simply type “linen” or “cotton” to instantly filter hundreds of fabric options. This feature, a key part of the Odoo 18 E-commerce UX improvements, dramatically accelerates product discovery.

Revolutionizing the Product Page Experience

Odoo’s development team has focused heavily on making the individual product page more engaging and customizable. These Odoo 18 E-commerce UX improvements empower you to create a more dynamic and persuasive shopping environment.

How to Customize Your Product Page View

You can now fine-tune the look and feel of your product pages with new, intuitive tools.

1. Activating the Floating Bar: First, you can now enable a floating bar for your product attributes. When a visitor scrolls down the page, the product title, image, and attribute selections remain fixed at the top of the screen. As a result, the “Add to Cart” button is always visible, which encourages conversion.

• To enable this: Navigate to the product page, enter Edit mode, and within the Customize menu, you will find the option to activate the floating bar.

2. Embedding Videos for Dynamic Showcases: Static images are no longer the only option. Odoo now seamlessly supports video media, a critical feature for demonstrating product use and quality.

• Step 1: First, host your video on a supported platform like YouTube or Vimeo. For better performance, we recommend this approach.
• Step 2: Next, navigate to the product in your Odoo backend. In the product template, find the Sales tab and the Extra Media section.
• Step 3: Then, simply click “Add Media” and paste your video’s URL. Odoo automatically embeds it on the product page, providing a richer experience for customers.

Guiding Customers with Intelligent Snippets

Cross-selling and up-selling are now smarter. Previously, the “alternative products” snippet would appear on all product pages, even if no alternatives were configured. This created empty, unhelpful sections. The new system makes this snippet dynamic; it only appears if you have configured alternative products for that item. This is one of the more subtle but important Odoo 18 E-commerce UX improvements.

Optimizing the Customer Journey to Checkout

Odoo’s latest updates smooth out some of the most critical friction points in the purchasing process. This focus on a seamless path to purchase is central to the new Odoo 18 E-commerce UX improvements.

Customizing the Login Page for a Better Welcome

You are no longer restricted to a generic login page. If your business requires users to have an account, you can now add a contact form directly to this page. If a potential client lands here without an account, they can easily fill out the form to request access. This creates a lead for your sales team and ensures a smooth onboarding process.

Implementing “Pay on Delivery” for Ultimate Flexibility

A frequently requested feature, “Pay on Delivery,” is now a fully integrated payment method. This provides a crucial alternative for customers who prefer not to pay online. Crucially, when a customer chooses this option, Odoo immediately confirms the sales order and reserves the inventory. This solves a major issue from previous workarounds where stock was not reserved, risking overselling.

Improving Lead Generation with a Smarter “Contact Us” Button

Instead of just showing an “unavailable” message for out-of-stock items, Odoo provides a proactive way to capture leads. For any product you mark as not for sale, the “Add to Cart” button automatically changes to a “Contact Us” button. When a customer clicks it, a contact form appears with the subject line automatically pre-filled with the product’s name. This gives your sales team immediate context, shortening the sales cycle.

Final Thoughts: A New Era for Odoo E-commerce

The collective Odoo 18 E-commerce UX improvements across the latest versions deliver a more polished, flexible, and user-centric platform. By implementing features like streamlined attribute filters, dynamic product content, and smarter checkout options, you can significantly reduce friction and guide customers more effectively. We encourage you to explore these features in your own Odoo database. For further learning, you can always visit the official Odoo Website for more documentation and release highlights. Adopting these updates will undoubtedly empower you to build a more successful and engaging online store.